The Brunei Intellectual Property Office (BruIPO), in collaboration with the World Intellectual Property Organization (WIPO) Singapore Office organized the WIPO Intellectual Property Management Clinic: Leveraging IP for Business Growth and Globalisation (“IPMC") from 4 to 7, March 2024. The IP clinic took place at The Jubilee Hall, The Law and Courts Building, Attorney General's Chambers, with the goal of assisting business enterprises in formulating, managing and leveraging their respective IP strategies and other intangible assets portfolios for commercial advantage, as well as developing their local and external markets.
The IPMC was officiated by the Guest of Honour, Yang Mulia Hajah Zuraini binti Hj Sharbawi, Solicitor General at the Attorney General's Chambers.
The first day of the program served as an introduction to the essence of the IPMC for the participants. On the second and third days, participants received invaluable mentoring from IP experts from Singapore, namely; Mr. Dixon Soh, Director and Head of Intellectual Property and Intelligible Assets Practice from CHP Law LLC, and Mr. Robin Yeo, a Senior Consultant and Regional Manager of FT Consulting. They focused on formulating and implementing IP-related strategies, with assistance from lawyers from Yusof Halim & Partners; Mr. Kamal Bin Shaari, Mr. Brandon Chin and Ms. Lim Li Chyi. Simultaneously, the participants gained insights on branding, valuation, licensing and franchising which were addressed by Ms. Shujuan Tan, Brand Consultant from FT Consulting.
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The IP clinic concluded with one-on-one mentoring sessions for the selected enterprises, who were further guided by the IP experts on specific action points for their business plans for the next 18-36 months. More than 16 enterprises from sectors such as food & beverage, telecom, e-commerce platforms, and the engineering and information technology participated in the 4-day program.
For more information, please visit IP Management Clinic for SMEs Program and Brunei Enterprises Cultivating and Leveraging Value from Intangible Assets (wipo.int).
